Hospitality Growth Strategy  

civanaCarefree, since its inception, has been a resort and lodging destination, built around The Carefree Inn, now rebranded as Civana, the #3 ranked wellness resort in the world according to Travel and Leisure Magazine.  As the community has grown, the nature of being a destination for the  Sonoran Experience has not diminished. Carefree offers some of the best views in the state and is a true desert community with access to golf courses, National Forest, and Bartlett Lake.   The Town of Carefree is committed to building upon this brand its founders started, allowing visitors the opportunity to not only enjoy the natural environment but also its unique array of amazing locally owned and operated galleries, shops and restaurants, and of course the Carefree Gardens.

CIVANA Wellness Resort & Spa, Carefree, AZ

hamptonIn 2020, construction began on the Hilton Hampton in Town Center.  This hotel, set to open in Winter 2021, will bring much new life to the area, and add diversity to the lodging mix.  With 97 rooms, the hotel will attract 62,000 annually to Carefree, with an estimated spend of $7.5 million to the local economy.  Direct tax revenues to the Town of Carefree are $270,000 annually and an additional $70,000 in net, new indirect tax revenues, as visitors enjoy the many restaurants and shops within walking distance.

Carefree is further embarking on the future of being a destination by carefully planning remaining key sites for future resort growth.  These sites include:

  • 21-acre northeast corner of Carefree Highway and Tom Darlington Road.  The site offers beautiful views of Black Mountain and the famous “Boulders” Stack for which the Boulders Resort in Scottsdale created the name.  The Town is currently in process of a Major General Plan Amendment, details for these initiatives can be found in the General Plan Amendment
  • 40 acre State Land Parcel, located at the southeast corner of Mule Train Rd. and Cave Creek Rd.  This site will be evaluated for resort and lodging with the next General Plan Update slated to start in 2022.


For more information on these sites, please contact 

Steve Prokopek

Economic Development Director

Town of Carefree