Hospitality Growth Strategy

The Town of Carefree is committed to building upon the original vision its founders started, inviting visitors to experience the natural beauty of the desert environment, the unique array of locally owned and operated galleries, shops, and restaurants, and of course the Carefree Desert Gardens and Sundial.  Today, three Carefree destination facilities bring an estimated 36,000 people to the Town of Carefree.  As a cornerstone to Carefree’s economic diversity, it is estimated these visitors will generate an annual local spend of $21,000,000, which in turn supports the unique local business environment.

The image is a resort pool at sunset. The pool is rectangular and has a fire pit in the center. There are several palm trees around the pool, and the sky is ablaze with orange, pink, and purple hues. The text in the upper left corner of the image says "CIVANA," which is likely the name of the resort.

Since its inception in the mid-1950s, Carefree has defined itself as a resort and lodging destination.   Originally built around the Carefree Inn, the Town was known as a relaxation destination to the rich and famous.   Now branded as Civana, anyone can enjoy the tranquil Sonoran environment, and experience the #4 ranked wellness resort in the world (Travel and Leisure Magazine, 2021). Civana offers 176 rooms, a full-service spa, and two restaurants.

The image appears to be of the Spirit in the Desert Retreat Center, located in Carefree, Arizona.

Also heralding to Carefree’s roots as a destination is Sprit in the Desert.  Located in Carefree Town Center, on the former International Restaurant site, Spirit in the Desert is a faith-based wellness retreat for the spirit and mind.   The facility offers a spiritual retreat experience with 35 guest rooms, multiple meeting spaces, restaurant, and outdoor meditation space.

The Hampton Inn is a brand of Hilton focused on budget-minded travelers. They are known for their clean rooms, friendly service, and consistent quality. The new hotel will be a great option for visitors to Carefree looking for a comfortable and convenient place to stay.

Opened in September of 2022, Hampton by Hilton will bring much new life to the area and add diversity to the lodging mix.  With 97 rooms, balcony views to Black Mountain, and an inviting pool space, the facility provides a boutique experience supported by the ambiance and charm of the Carefree Town Center and is a perfect complement on the mix of destination alternatives.

The image you sent is an aerial view of a large residential lot in Carefree, Arizona. The lot is outlined in red and has several identifiable features.

Carefree recently completed a general plan amendment for a 21-acre site, located at the northwest corner of Tom Darlington and Carefree Highway, to allow for a resort use.  This site represents the future for Carefree and is ideally suited for a unique project that would immerse guests in the natural beauty of the Sonoran Experience. The site offers beautiful views of Black Mountain and the famous “Boulders” Stack for which the Boulders Resort in Scottsdale created the name.

For more information on these sites, please contact: 

Steve Prokopek

Economic Development Director

Town of Carefree